Nov08200908 Nov 200908 Nov 20090Commentby Tim

Online Strategy is a Compliment to Your Business

Posted in General, Internet Marketing, Strategy

How's your current web site working for you? Do you have an online strategy? Getting all the traffic you want? Making Sales?

There are so many approaches to building and effective business web site. Many business have spent a lot of money developing a wonderful looking site. For anyone finding it – the WOW effect is going to get them. If your objective was to get the WOW happening then great…your achieved your goal. There aren't many business with such a clear goal achieved on the net.

For the remaining businesses not falling into this category, there has to be an alternate approach.

Some questions to ponder:

  • If my web site is going to do more for my business…then what do I want it to do?Communications Strategy
  • What are the different types of web sites?
    • an electronic version of my current product and company information
    • an existing customer support area operating 24*7
    • a way to interest potential new customers to learn about the products, services and solutions I offer and be able to get their information so I can follow them up
    • be able to take orders and potentially have the solution delivered with as little handling, overhead as possible.

There's no reason you can't do all those actions…is there? Apart from time and cost! No matter what your selection(s) above, you, the manager  / business owner has to be sure of one fundamental thing.

Is what I am doing going to dovetail with my over all business strategy?

Your site is just another arm of your business and has to live just as any other part, like sales or support. It's going to take time, effort and investment. Done correctly it can make money, save money, or just make it a better to deal with you and your organization.

Now that you have made the decision to proceed with the project to develop something appropriate for your business, there are just 10000 more questions (kidding – only 9000) to go.

It's time to take action – we can work this process through with you as we have done with others before you.

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All your channels to market are a mechanism for you to communicate with the world. We will help you facilitate this communication.